Is Anime Merchandising Positive For Our Generation?

The anime is now considered an accepted form of animation and is considered a representation of contemporary Japanese culture around the world. There are many fans of anime and manga, which create a community known as the otaku world. However, Japanese anime and manga have gained popularity in both Western countries and Japan. This article attempts to determine the determinants of anime viewing in Japan based on individual level data from Japan. Despite the growth in the number of adult anime fans, children are more likely to watch anime than adults. Therefore, this study investigates how adults are affected by the presence of their children. After checking individual characteristics, it was found that people are more likely to watch anime when they have children under the age of 12 who have not yet entered high school. This effect is greater for parents belonging to an older generation where people are less likely to prefer souls. This implies that the externality that comes from children causes parents to watch souls. The results of this study show that the externalities of the people around us play a key role in expanding the market for modern cultural goods represented by “cool Japan”.

For centuries, television has been blamed for children becoming aggressive in adulthood due to its content. Anime shows like Naruto, Pokemon, Digimon, and Astro Boy contain more aggressive behaviour than any other type of programming. Therefore, we will discuss the impact of anime on the aggressive behaviour of schoolchildren. Cartoons can help kids get an early start on learning. The positive influence of cartoons on children can be seen especially in the case of educational cartoons that teach shapes, numbers, and colours. 

These cartoons can teach children basic things in a fun and interactive way, making learning an enjoyable activity. Moving, talking pictures and colorful pictures make learning interesting for children.

Anime helps in the cognitive development of children. Watching cartoons can help develop your child’s cognitive skills. It can help develop a child’s logical and reasoning skills, visual and auditory processing, and sustained and selective attention.

Language learning

Learning language on T.V is very significant. Anime or animated movies can be very helpful in learning the language. Cartoons can expose your children to different languages, thus helping children develop their language skills. Allowing them to watch cartoons in their native language, for example, can help them learn the language better. By watching different cartoons, children can also improve their pronunciation and speech.


Anomie merchandise is very popular all over the world. A child who is attached to the t.v must watch animated programs broadcasted on the t.v. When the kids have watched anime programs or dramas or movies and have selected their heroes or heroines from those animated movies. They then want to have anime merchandise relating to their heroes from the world of fantasy or animation. If you are ion Malaysia and looking for any best anime merchandise store, then there are top anime mechandise Malaysia.

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William Troost Ekong